A website is like a storefront.
You might get a few people stumble in passing by.
But if you don’t promote your location, you are not going to get many people walking through the door.
Instead, a competitor store a few roads down will take your customers because they have a big sign on the main road. Or geotargeted advertising on Google.
You might sell the best goods in town but if no one knows where to find you, they won’t come.
Same goes for websites. You need to compete to get the attention of your potential customers.
Depending on how popular or valuable the search term is you are trying to rank for, companies can spend hundreds or thousands each month to achieve first page results.
So, How Do You Promote Your New Website?
- Google Ads (easier to get going than Facebook Ads)
- Instagram and other social media (research where your target audience frequent, interact with them, provide valuable information)
- Third party partnerships with similar audiences but different products/services (collabs, promotional reciprocation, newsletter mentions)
- Affiliate marketing
- Influencer marketing
- SEO content (target niche and long-tail keywords with informative blog posts)
User friendly, convincing, beautiful landing pages are essential to converting your customers but they won’t necessarily drive plenty of website clicks on their own.
If you’re not promoting your website, your competitors are getting the attention of your potential customers!
Let’s dive deeper into each method:
Google Ads
Google Ads is one of the most user-friendly, intuitive online advertising platforms.
So much so, that I recommend low budget clients to go ahead and test Google Ads without me. While I can help reduce CPC and conversion rates for clients with larger budgets to negate my labour cost, some smaller clients with lower budgets can be better off giving it a go theirselves.
This is a perfect video tutorial by LovesData to help you get setup. If you’re too busy and you want to outsource, contact Dave to setup and manage your campaign for you.
Instagram and other social media
You can’t ignore social media in 2021. Especially for B2C businesses.
With over 1 billion users on Instagram alone, this medium can be a fantastic way to drive free or inexpensive traffic to your new website.
Research where your target audience frequent, interact with them, provide valuable information. If you need help to create a content calendar of informative and visually beautiful posts, you can contact Dave.
Brand partnerships
Brand partnerships or “third party partnerships” are often overlooked by small businesses as a way to drive website visitors to your new website.
However, this method can offer free access to another brands customer base.
This is better matched with brands who do not sell the same products or services but they are closely related to your niche.
For example, a dogsitting service might partner with a dog treats company. Or a gym might partner with a protein powder brand.
You can try social media shoutouts, mentions in newsletters or even exchanging banner advertising on your website.
Affiliate marketing
Advertising can be costly and you have to pay up-front before you get any sales.
With affiliate marketing, you can find people who are willing to promote your products and services for you on a commission basis (payment after the sale!).
Depending on what CMS platform you use for your website, setting up an affiliate marketing program with tracking, analytics and automated payouts can be easier than it sounds. Contact Dave if you want to find out more.
Influencer marketing
Influencer marketing platforms are a great way to get connected with influencers without spending hours searching for them.
One of the most popular influencer marketplaces is Tribe.
SEO content
You are reading SEO content right now!
If you landed on this page from Google, this is an example of how blog post writing can drive traffic to a website.
You are likely to have already covered important and popular keywords throughout your website. SEO content is great method to branch out further and target niche and long-tail keywords with informative blog posts.
The ultimate goal is to land on the first page of Google for a search term related to your business. You can do this by writing informative blog posts that your audience will find valuable.